Photographer. Digital Artist. Motion Technician

Ford’s challenge: Create a new interactive project with a Time Freeze effect incorporating motion – within 3 weeks. Our solution: Use 36 Canon DSLRs to shoot a 120-degree sweep around the new Fiesta. Simultaneously shoot 12 motion videos on the same cameras, creating interactive hot-spots that continue the frozen action on demand. We spent 2 days on location in Toronto’s Distillery District shooting 3 scenarios.

I got involved in the early planning stages of this project. The goal was to work out a realistic budget, equipment needs and technical issues that may arise. We decided to use Canon Rebel T2i since they provided a good still image capability and was the lowest cost camera that shot the video quality we required. The equipment is in short supply luckily with the help of Canon and Vistek we were able to get 40 of the cameras on short notice. We used the kit lens that comes with the camera, the cost of 40 additional prime lenses would be prohibitive. Testing started with a small number of cameras to figure out the timing and possible spacing of the cameras that would still allow smooth motion. Over a two week period we worked out the show-stopping issues that could arise and had a working solution. The last part was working out post image stabilization. No matter how much time was spent aligning the cameras there are minute difference is positioning on all axis and occasionally lens barrel expansion due to temperature that changed the FOV. The solution was to build a virtual “suspension” in after effects that absorbed the camera movement and stabilized the footage.

Click the link and then click EXPERIENCE NOW to see the end result.

New Hot Wheels commercial Shin Sugino shot on location in Toronto. I was the Phantom HD Gold slow motion camera operator on set.

I edited together a video of the behind the scenes footage shot over the course of the day. Majority of the spot was shot with the phantom with the exception of the car hood shot which was shot on a RED One.

Two shots from a great spring creative shoot with Pamela Mars with the help of make up genius Candace Lim. Pam supplied the wardrobe and idea and challenged me to give it a nice vintage look. I’d like to think things worked out quite nicely. I plan to add an image or two from the series in the future. Stay tuned.

I been working as a digital artist on the Telus campaigns since 2003. This campaign has always been a big inspiration for me when I first started out in photography. It’s given me a chance to grow as a digital artist and work with many art directors from the Taxi agency. Amongst the work I do this campaign tends to be the one that gets the instant recognition and reaction, which is likely a good reason why the core idea behind it has not changed in years.

On the technical side it presents many challenges as peoples perception of animals, especially small animals, tends to be different from reality when tiny animals are blown up to superboard proportions. The retouching is a balancing act of keeping the animals looking natural and making them look pristine for the audience. The other part of the retouching is creative compostion which has a varying degree of difficult depending on the animal and creative requirements.

Sugino Studio participated in Movember this year. We started all clean shaven and decided to do 24 frames per day for each person to make into a little time-lapse. With our personalities things got quickly slightly wacky. I put a video together in Adobe After Effects with some music I arranged in Apple’s Logic. Out Team name was ‘How Mo can you can Go’.