Archive for the ‘ Behind the Scenes ’ Category
In the spring of 2011 Eden Robbins was asked to create a challenging image for Guinness and their freshly launched Extra Stout brew. The art director on this project, Simon Newman from Grip, had a vision of a place that didn’t quite exist, except in his head. I codenamed this project “epic” in my mind since it reminded me of imagery and architecture that I associate with Greek epics.
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Ford’s challenge: Create a new interactive project with a Time Freeze effect incorporating motion – within 3 weeks. Our solution: Use 36 Canon DSLRs to shoot a 120-degree sweep around the new Fiesta. Simultaneously shoot 12 motion videos on the same cameras, creating interactive hot-spots that continue the frozen action on demand. We spent 2 days on location in Toronto’s Distillery District shooting 3 scenarios.
I got involved in the early planning stages of this project. The goal was to work out a realistic budget, equipment needs and technical issues that may arise. We decided to use Canon Rebel T2i since they provided a good still image capability and was the lowest cost camera that shot the video quality we required. The equipment is in short supply luckily with the help of Canon and Vistek we were able to get 40 of the cameras on short notice. We used the kit lens that comes with the camera, the cost of 40 additional prime lenses would be prohibitive. Testing started with a small number of cameras to figure out the timing and possible spacing of the cameras that would still allow smooth motion. Over a two week period we worked out the show-stopping issues that could arise and had a working solution. The last part was working out post image stabilization. No matter how much time was spent aligning the cameras there are minute difference is positioning on all axis and occasionally lens barrel expansion due to temperature that changed the FOV. The solution was to build a virtual “suspension” in after effects that absorbed the camera movement and stabilized the footage.
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New Hot Wheels commercial Shin Sugino shot on location in Toronto. I was the Phantom HD Gold slow motion camera operator on set.
I edited together a video of the behind the scenes footage shot over the course of the day. Majority of the spot was shot with the phantom with the exception of the car hood shot which was shot on a RED One.
A brief look at Sugino Studios’ second location. It a large space (4550 sq feet) that have used on shoots that included elephants and several vehicles. The central point is our Broncolor Megalite, a fully motorized flash system powered by 5 Bron color packs and holding 20 flash heads. Our large still image projects are shot here, generally any thing that involves a set build or cars. It’s primarily our Motion studio now, but we still occasionally shoot stills there, especially when ti comes to car jobs which greatly benefit from the reflections that we can shape with the Bron Megalite.
Production outtake with the Designer and Hair and Makeup artist.
