Archive for the ‘ portfolio ’ Category

Creating a Guinness Ad Part 1: Print

In the spring of 2011 Eden Robbins was asked to create a challenging image for Guinness and their freshly launched Extra Stout brew. The art director on this project, Simon Newman from Grip, had a vision of a place that didn’t quite exist, except in his head. I codenamed this project “epic” in my mind since it reminded me of imagery and architecture that I associate with Greek epics.

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Sugino Studio Slow Motion Reel


Early in 2011 Shin Sugino asked me to put together a reel showing some of our most recent footage shot with one of our Phantom Cameras. The footage is a mix , coming from both the Phantom HD Gold and the newer Phantom Flex. The reel features work from Shin Sugino and Rob Quartly.

I arranged some music using resources available in stock libraries and than timed some transitions, speed ramps and camera zoom/focus effects around the sound. The idea was to have it sound aggressive yet slow to complement the footage. I also added some tempo matched particle effects to some of the shots to add some depth.

The Phantom demmo reel along with artist specific reels was advertised in Lurzers Archive in the spring of 2011 via QR codes. As of the time of this posting chances are our Phantom is not the only in-house Phantom Flex anymore.

Retouching VW Passat

In the spring of 2011 I worked on a VW Passat car shoot with Todd McLellan. It was on of the most enjoyable  car jobs we have done in a long time. We were asked to provide an image that looks and feels like a good photograph rather than going with the currently popular style which pushes the car into heavily stylized territory that blurs the borders between photography, illustration and 3D renderings.
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Todd McLellan’s Demo Reel

Todd McLellan Demo Reel from Maciej Roszkowski on Vimeo.

Sugino Studio Directors and Photographers recently updated their portfolios for 2011. I was in charge of editing a few of them. For Todd whose main body of work is Stills based I decided to make the reel itself motion based. We briefly considered doing a physical shoot of a table surface with images but decided against it since it would limit the control of camera moves and image quality.

Sugino Studio Staff Video


I worked on this back in 2008 and seemingly never posted it on my blog. It was an interesting process because it was one of my earlier RED camera projects. It was shot by a combination of our artists and the direction grew as we shot it. About 15 minutes of footage was recorded per person. The footage was paired down to less than 20 seconds per clip. The initial edit was in FinalCut using a ProRes422 HQ path. The output was later processed in After Effects for Color, additional timing changes and all post effects.

Old Timey Fan Card

During our last session with Pamela and Candace we decided to shoot some out takes while Pam’s hair was getting done. The result is a nice aged autograph image. The background is composed from various elements I shot during my travels through  northern Ontario. The autograph is not Pam’s real signature. Due to my horrible calligraphy skills (yet the stylus feels like a natural extension of my hand) I enlisted my wife for her first encounter with a Wacom tablet which resulted in a rather pleasant looking signature.

Smoking PSA

Footage shot by Shin Sugino over a 6 week period. I decided to experiment a little bit and turned it into a PSA.

Telus Fish

I been working as a digital artist on the Telus campaigns since 2003. This campaign has always been a big inspiration for me when I first started out in photography. It’s given me a chance to grow as a digital artist and work with many art directors from the Taxi agency. Amongst the work I do this campaign tends to be the one that gets the instant recognition and reaction, which is likely a good reason why the core idea behind it has not changed in years.

On the technical side it presents many challenges as peoples perception of animals, especially small animals, tends to be different from reality when tiny animals are blown up to superboard proportions. The retouching is a balancing act of keeping the animals looking natural and making them look pristine for the audience. The other part of the retouching is creative compostion which has a varying degree of difficult depending on the animal and creative requirements.

Trek-e

James Smith aka Trek-e

James Smith aka Trek-e


From a portrait session with electronic music producer Trek-e. It’s on of the cases where an unplanned photo stole the show.

Pamela Mars Session

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Pamela Mars – MUA/ Candace Lim

Pam has been one of the easiest models to shoot with. Even though she was a little under the weather (can’t tell from the shots) she performed wonderfully. She seems to effortlessly flow between poses. Once we established the concept I didn’t need to guide her at all. She knows what looks good on camera.