Telus Fish
I been working as a digital artist on the Telus campaigns since 2003. This campaign has always been a big inspiration for me when I first started out in photography. It’s given me a chance to grow as a digital artist and work with many art directors from the Taxi agency. Amongst the work I do this campaign tends to be the one that gets the instant recognition and reaction, which is likely a good reason why the core idea behind it has not changed in years.
On the technical side it presents many challenges as peoples perception of animals, especially small animals, tends to be different from reality when tiny animals are blown up to superboard proportions. The retouching is a balancing act of keeping the animals looking natural and making them look pristine for the audience. The other part of the retouching is creative compostion which has a varying degree of difficult depending on the animal and creative requirements.
